About DC Wilde LTD
DC Wilde LTD is a Northumberland-based brand house dedicated to creating, developing, and growing distinctive British lifestyle brands.
The DC Wilde portfolio spans a growing collection of lifestyle, fashion, sporting, homeware, and luxury brands, each carefully positioned within its own market and audience.
At DC Wilde, we build brands we’d be happy to buy ourselves. Each one has its own identity, but they’re all built around quality products, sensible pricing, and a bit of British character.
Petrini
Limited-edition watches inspired by Italian design.
Campbell & Wilde
A retailer of carefully chosen gifts, accessories, and lifestyle products.
Fieldstone
Accessories and apparel inspired by traditional British sporting life.
Bracken
Countrywear and outdoor products influenced by the Northumbrian landscape.
Harper
Classic sartorial wear without added fuss.
Willow
Gift and lifestyle products selected to bring a little sparkle to everyday life.
At DC Wilde, we view brands as long-term assets rather than short-term products. Our ambition is to build a portfolio of respected British brands that can stand proudly alongside established names within their respective industries.
Every brand we create begins with the same question:
“Would we be proud to own this ourselves?”
If the answer is yes, we build it.
And we’re only just getting started.